Establishment: Jai Group was founded in 1999 (2056 BS) with the inception of Jai Nepal Electronics, specializing in importing a wide range of black and white TV materials such as CRTs, cabinets, etc. Over the years, the group expanded its operations and diversified into various electronics industry sectors.

Evolution: In 2004, Jai Shiv Shakti Electronics was established, focusing on the manufacturing of color televisions and stabilizers under the renowned Idea brand. Simultaneously, Jai Nepal Electronics broadened its product portfolio by importing a diverse range of electronics home appliances including refrigerators, rice cookers, mixer grinders, fans, and more.

Diversification: In 2009, Unique Vision Trade Concern was launched, specializing in importing CATV and internet equipment such as coaxial cables, amplifiers, etc. Subsequently, in 2010, Jai Shiv Shakti Electronics transformed and was officially converted into a private limited company (Pvt. Ltd.) i.e Jai Shiv Shakti Electronics Pvt. Ltd, incorporating multiple leading brands like Idea, PowerTech, Pagaria, Jai, AUX, Catvision, and SpaceNet.

Market Presence: Throughout its journey, Idea has emerged as a household name in the Nepalese market since 2004, particularly renowned for its quality and reliability. Additionally, introducing LED TVs in 2010 further solidified the group’s position in the electronics sector.

Vision: The new vision of Idea, “Think of it, Dream of it,” embodies the group’s aspirations to become the most popular brand in the Nepalese market. With an unwavering commitment to quality, innovation, and customer satisfaction, the group aims to continually enhance its product offerings and market presence.

About Us: Jai Group is a dynamic conglomerate with a rich legacy in the electronics industry. Since its inception, the group has been dedicated to providing high-quality products and services to its customers. With a diverse portfolio of brands and a commitment to innovation, Jai Group aims to redefine the standards of excellence in the Nepalese market.